American-style renting lands in Sheffield


Written by: Mary-Anne Bowring 21/10/2019
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What Is “American-Style Renting”?

We’ve all heard the phrase “American-style renting,” but what exactly does it mean? Renters in Sheffield are about to find out. Last week, build-to-rent operator Grainger launched Brook Place, a brand-new residential development 10 minutes from Sheffield city centre comprising 237 “American-style professional private rental homes.” It is the first scheme in the city built and designed specifically for renters.

What’s on Offer at Brook Place?

Fully-furnished studios and one- and two-bedroom apartments are available, with:

  • All utilities ready to go from day one.
  • A selection of furnishing options and fully integrated appliances.
  • Super-fast Wi-Fi.
  • Co-working space for residents to easily work from home.

Residents also have access to:

  • A residents' lounge and a games corner with table football.
  • Three roof terraces and a podium garden to chill out and unwind.

Standard Features in Build-to-Rent Developments

The 'stay as long as you want' contract at Brook Place, with tenancies of up to three years, is becoming the norm for build-to-rent developments. Other standard features include:

  • A 24-hour gym.
  • Onsite management.
  • A concierge desk.
  • Bicycle storage.

What Sets Brook Place Apart?

Brook Place includes some notable features that may give the scheme an edge:

  • Themed Interior Styles: Residents can choose between two colour palettes: blue and grey or copper and red hues, inspired by the nearby Peak District.
  • Personalisation: Renters with longer tenancies will be able to paint and decorate their apartments, allowing them to personalise their space—a rarity in traditional renting.
  • Lifestyle Events: An emphasis on lifestyle events, such as cooking classes hosted in the ‘experience kitchen,’ which features professional kitchen equipment, including a pizza oven.
Food for Thought for Other BTR Providers

Our Manchester office, LifebyRingley, will be keeping a close eye on the success of Brook Place. Some of these ideas could become a model for others to follow.

 

 

 

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